for Alzheimer's 2014
'My journey as an Alzheimer’s SA ambassador began as soon as I landed in Jhb after a week-long visit with my late grandfather, nearly 3 years ago. It was heart-wrenching to see a man, a father, my Grandfather reduced to a state of absolute helplessness. During my visit with him I was; a work
colleague, a doctor, an old friend.
However, on the morning of my departure, he had a moment of lucidity
and knew it was me. That was to be the last time', says Brandon.
Dementia is often regarded as an embarrassing condition that should be hushed up and not spoken about. But I feel passionately that more needs to be done so I have pledged my life-long service both as a celebrity and as a man, to creating awareness of Alzheimer’s and raising funds for research. Compared to other diseases, there is very little publicity given to Alzheimer’s in South Africa. During my visits to Alzheimer’s care-facilities and after concerts I get to hear all the stories about loved-ones who are afflicted with Alzheimer’s followed by words of gratitude for the work I do: people feel a commonality with me and in turn pledge their support to the organisation.
I'd like to do more.
This year my goal is to summit Kilimanjaro and in the process raise as much publicity as I can, but more importantly to raise as much money for Alzheimer’s SA as I possibly can. My aim is to climb in September which is World Alzheimer’s month and then to have the summit coincide with
September 21 - World Alzheimer’s Day